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Marketing Essentials Marketing Research Project Workbook (Paperback) (ISBN-13: 9780078259753)
Vendor:
McGraw-Hill Education
Product type:
Books
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Description
xIncludes: Primary and secondary research methods, quantitative and qualitative research techniques, questionnaire design and implementation, sampling methods, data collection, reporting, and analysis, research report and presentation guidelines, workbook activities for each chapter, DECA connections for each chapter.
Author: McGraw-Hill Education
ISBN-10: 0078259754
ISBN-13: 9780078259753
Publisher: McGraw-Hill/Glencoe
Language: English
Published: 06/22/2001
Pages: 170
Format: Paperback
Weight: 0.73lbs
Size: 10.82h x 8.42w x 0.28d
Author: McGraw-Hill Education
ISBN-10: 0078259754
ISBN-13: 9780078259753
Publisher: McGraw-Hill/Glencoe
Language: English
Published: 06/22/2001
Pages: 170
Format: Paperback
Weight: 0.73lbs
Size: 10.82h x 8.42w x 0.28d
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