Marketing for Cultural Organizations: New Strategies for Attracting Audiences - Third Edition by Kolb, Bonita M.

Marketing for Cultural Organizations: New Strategies for Attracting Audiences - Third Edition (Hardcover) (ISBN-13: 9780415626958)

Vendor: Bonita M. Kolb
Product type: Books
Format: Hardcover
$200.00
$200.00
$200.00
Subtotal: $200.00
Marketing for Cultural Organizations: New Strategies for Attracting Audiences - Third Edition by Kolb, Bonita M.

Marketing for Cultural Organizations: New Strategies for Attracting Audiences - Third Edition

$200.00
Marketing for Cultural Organizations: New Strategies for Attracting Audiences - Third Edition by Kolb, Bonita M.

Marketing for Cultural Organizations: New Strategies for Attracting Audiences - Third Edition

$200.00
Format: Hardcover
Description
Description
x

Marketing for Cultural Organizations presents traditional marketing theory with a focus on the aspects most relevant to arts or cultural organizations. The book explains how to overcome the division between the concepts of high art and popular culture by targeting the new tech savvy cultural consumer.



Author: Bonita M. Kolb
ISBN-10: 0415626951
ISBN-13: 9780415626958
Publisher: Routledge
Language: English
Published: 06/25/2013
Pages: 200
Format: Hardcover
Weight: 0.97lbs
Size: 9.30h x 6.20w x 0.70d
By Bonita M. Kolb
By Bonita M. Kolb
x
Bonita M. Kolb is an Associate Professor of Business Administration at Lycoming College, USA. She has published in a number of leading journals and is the author of several books on marketing and non-profit management.

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