Marketing for the Non-Profit Sector (Paperback) (ISBN-13: 9780333525821)

After reading this book you will understand why it is essential for non-profit organisations to market their services and how they can research their customers. This book stresses the actions necessary for an organisation to succeed in marketing based on good practice in both the profit and non-profit sectors.

Author: Tim Hannagan
ISBN-10: 0333525825
ISBN-13: 9780333525821
Publisher: Red Globe Press
Language: English
Published: 11/11/1992
Pages: 190
Format: Paperback
Weight: 0.53lbs
Size: 8.50h x 5.50w x 0.43d