Marketing from the Trenches: Your Guide to Retail Success (Paperback) (ISBN-13: 9780978989309)

Marketing from the Trenches is a must read for every retail business owner, manager, and entrepreneur. Through anecdotes, real-life experiences, and documented growth trends, the book reveals to the reader proven methods that will grow their business. The increasing endorsements are a testament to the author's growing list of followers. The author's three "P"s are far more relevant than the scholastic marketing model's four "P"s, most especially for those in retail operations. The writing style is casual with an ever present tongue-in-cheek sense of humor that won't allow the reader to put the book down.

Author: Rudolf J. Waldner
ISBN-10: 0978989309
ISBN-13: 9780978989309
Publisher: Gotham City Publishers
Language: English
Published: 11/11/2006
Pages: 128
Format: Paperback
Weight: 0.38lbs
Size: 8.50h x 5.50w x 0.30d