Marketing Fundamentals: 3-in-1 Guide to Master Marketing Strategy, Marketing Research, Advertising & Promotion (Paperback) (ISBN-13: 9781088187876)

Marketing Fundamentals - 3 Manuscripts in 1 Book, Including: Marketing Strategy, Business Branding and Marketing Analytics.

1)

MARKETING STRATEGY:

7 Easy Steps to Master Marketing Fundamentals, Advertising Strategy, Marketing Management & Research.

YOU'LL LEARN:

• How to understand the customer
• Ways to navigate market analysis
• The importance of the role that competition plays in strategy
• Why distribution matters to your brand and consumers
• The importance of the Marketing Mix
• The purpose of conducting financial analysis
• How to review and assess your marketing strategy
• And much more!

2)

BUSINESS BRANDING:

7 Easy Steps to Master Brand Management, Reputation Management, Business Communication & Storytelling.

YOU'LL LEARN:

• Importance of branding
• Understanding brand purpose with examples
• Actionable steps that will help you build a brand trusted by people
• Identifying the audience for your brand
• Types of competitors and tips on identifying them
• A comprehensive guide to market research
• How to formulate your mission statement
• Choosing the right brand name
• Marketing strategies to spread the word about your brand
• Innovative ideas to make your brand stand out
• And much more!

3)

MARKETING ANALYTICS:

7 Easy Steps to Master Marketing Metrics, Data Analysis, Consumer Insights & Forecasting Modeling.

YOU'LL LEARN:

• How to determine stakeholders
• Ways to navigate data integration
• The importance of key performance indicators
• Ways of implementing analytics
• The importance of data governance
• The purpose of conducting financial analysis
• The role of IT
• How to measure success
• What to look for with Vendors
• And much more!