Marketing: Reinventing the Basics by Nowé, Igor

Marketing: Reinventing the Basics (Paperback) (ISBN-13: 9789020934052)

Vendor: Igor Nowé
Product type: Books
Format: Paperback
$60.00
$60.00
$60.00
Subtotal: $60.00
Marketing: Reinventing the Basics by Nowé, Igor

Marketing: Reinventing the Basics

$60.00
Marketing: Reinventing the Basics by Nowé, Igor

Marketing: Reinventing the Basics

$60.00
Format: Paperback
Description
Description
x
This book revisits core marketing principles like SAVE and the Customer Journey and shows how these frameworks have evolved, providing practical tools for building effective marketing plans.

Discover the essentials of modern marketing with Marketing: Reinventing the Basics. As digital revolutions reshape consumer behavior, this book revisits core marketing principles like SAVE and the Customer Journey. It offers a fresh perspective on how these frameworks have evolved, providing practical tools for building effective marketing plans. Perfect for educators and aspiring marketers seeking real-world skills in a dynamic, digital-driven market.

Author: Igor Nowé
ISBN-10: 9020934058
ISBN-13: 9789020934052
Publisher: Lannoo Publishers
Language: English
Published: 07/29/2025
Pages: 210
Format: Paperback
Weight: 0.92lbs
Size: 8.70h x 6.40w x 0.60d
By Igor Nowé
By Igor Nowé
x
Igor Nowé has held various marketing and sales positions in various national and international companies. He currently teaches Marketing and Account Management at Odisee University College (Brussels). He also teaches B2B, strategy and brand activation at Ehsal Management School (Brussels) and within the MBA program of the Flanders Business School (KU Leuven). In addition, he guides several companies in their strategy with valuemarketing.be.

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