Marketing Imagination: New, Expanded Edition by Levitt, I. M.

Marketing Imagination: New, Expanded Edition (Paperback) (ISBN-13: 9780029190906)

Vendor: I. M. Levitt
Product Type: Books
Since its publication in 1983, The Marketing Imagination has been widely praised as the classic, all-inclusive Levitt...
Format: Paperback
$19.95
$19.95
$19.95
Subtotal: $19.95
Marketing Imagination: New, Expanded Edition by Levitt, I. M.

Marketing Imagination: New, Expanded Edition

$19.95 $19.95
Marketing Imagination: New, Expanded Edition by Levitt, I. M.

Marketing Imagination: New, Expanded Edition

$19.95 $19.95
Format: Paperback
Description
Description
x
Since its publication in 1983, The Marketing Imagination has been widely praised as the classic, all-inclusive Levitt on Marketing. Now Theodore Levitt -- renowned as the Harvard Business School's guru of marketing -- has newly expanded his original work to recap the developing globalization debate and to respond to his critics. He has also added his famed McKinsey Award-winning essay Marketing Myopia, and included detailed accounts of how to maximize the product life cycle and achieve the delicate balance between innovation and imitation. As before, this new edition of The Marketing Imagination shows Levitt at his best -- sharp, knowledgeable, erudite, and, yes, as imaginative as ever.

Author: I. M. Levitt
ISBN-10: 0029190908
ISBN-13: 9780029190906
Publisher: Free Press
Language: English
Published: 04/21/1986
Pages: 238
Format: Paperback
Weight: 0.70lbs
Size: 9.38h x 6.26w x 0.70d

About the Author
Theodore Levitt is Editor of the Harvard Business Review and Edward W. Carter Professor of Business Administration at the Harvard Business School. One of the most widely read and respected figures in marketing, he is a four-time winner of the annual McKinsey Award for the best article in the Harvard Business Review.

Shipping & Return
Shipping & Return
x

Returns Policy

You may return most new, unopened items within 30 days of delivery for a full refund. We'll also pay the return shipping costs if the return is a result of our error (you received an incorrect or defective item, etc.).

You should expect to receive your refund within four weeks of giving your package to the return shipper, however, in many cases you will receive a refund more quickly. This time period includes the transit time for us to receive your return from the shipper (5 to 10 business days), the time it takes us to process your return once we receive it (3 to 5 business days), and the time it takes your bank to process our refund request (5 to 10 business days).

If you need to return an item, simply login to your account, view the order using the "Complete Orders" link under the My Account menu and click the Return Item(s) button. We'll notify you via e-mail of your refund once we've received and processed the returned item.

Shipping

We can ship to virtually any address in the world. Note that there are restrictions on some products, and some products cannot be shipped to international destinations.

When you place an order, we will estimate shipping and delivery dates for you based on the availability of your items and the shipping options you choose. Depending on the shipping provider you choose, shipping date estimates may appear on the shipping quotes page.

Please also note that the shipping rates for many items we sell are weight-based. The weight of any such item can be found on its detail page. To reflect the policies of the shipping companies we use, all weights will be rounded up to the next full pound.

Recently Viewed Products