Marketing In One Word: RAMPS: Help for Small Business Owners - Second Edition (Paperback) (ISBN-13: 9781983079030)

The RAMPS Plan to Marketing Success organizes and condenses the entire discipline of marketing into one word: RAMPS; an acronym for Research, Advertising, Merchandising, Promotions and Sales. The RAMPS Plan facilitates the processing of complex marketing information quickly, providing a framework to support marketing decisions and leading to more successful marketing efforts. The RAMPS Plan, a fast and effective way to learn marketing regardless of business background, enables both business beginners and experienced professionals to master effective and efficient marketing strategies. The RAMPS Plan is a universal tool that can be put to work in any business environment.

Author: Jackie L. Alexander Ph. D.
ISBN-10: 1983079030
ISBN-13: 9781983079030
Publisher: Independently Published
Language: English
Published: 06/04/2018
Pages: 122
Format: Paperback
Weight: 0.90lbs
Size: 11.00h x 8.50w x 0.32d