Marketing in the 21st Century and Beyond: Timeless Strategies for Success (Hardcover) (ISBN-13: 9781440828522)

This book comprehensively addresses the key facets of marketing strategy and provides cutting-edge direction for organizational success--all in a single volume.

Marketing in the 21st Century and Beyond: Timeless Strategies for Success contains invaluable information written by leading business experts, successful entrepreneurs, and recognized scholars. The book is organized around four key areas of marketing: company and customer relations, integrated marketing communications, interactive and multi-channel marketing, and global marketing.

Each of these broad categories is addressed in a manner that allows the reader to thoroughly explore the subject or hone in on a specific topic covered in the individual chapters. The work is particularly unique in its treatment of interactive marketing and social media. A valuable resource in its entirety or as a topical academic reference, this book is invaluable to business professionals of all levels and appropriate for an MBA-level course text.

Author: Bruce D. Keillor
ISBN-10: 1440828520
ISBN-13: 9781440828522
Publisher: Praeger
Language: English
Published: 11/12/2012
Pages: 276
Format: Hardcover
Weight: 1.00lbs
Size: 9.30h x 6.20w x 1.00d

Review Citation(s):
Choice 05/01/2013