Marketing in the 21st Century: The Path Forward (Paperback) (ISBN-13: 9798218049997)

Marketing in the 21st Century: The Path Forward is an unique anthology of the critical principles to competing in today's highly competitive marketplace, told through the eyes and experiences of real-world professionals who have spent their careers in those particular areas. Some of those key areas include digital and social media; product development; supply chain management, logistics and distribution and their impact on the brand; branding and so much more.