Marketing in the Emerging Markets of Latin America (Hardcover) (ISBN-13: 9781403947512)

Marketing in the Emerging Markets of Latin America provides a much needed analysis of business and marketing in Latin America. The book highlights the diverse characteristics of the Latin American business and marketing environment and the dynamic nature of regional and country markets. Addressing a broad variety of historical, political, economic, social, cultural and legal issues, the book offers unique insights into the enormous opportunities and challenges the region presents for implementing effective marketing strategies. The book is an extremely valuable resource for academics, practitioners and anyone interested in doing business in or with Latin America.

Author: M. Marinov
ISBN-10: 1403947511
ISBN-13: 9781403947512
Publisher: Palgrave MacMillan
Language: English
Published: 10/28/2005
Pages: 191
Format: Hardcover
Weight: 0.91lbs
Size: 8.50h x 5.50w x 0.63d