Marketing Luxury Goods Online by Fassnacht, Martin

Marketing Luxury Goods Online (Hardcover) (ISBN-13: 9783631678657)

Vendor: Martin Fassnacht
Product type: Books
Format: Hardcover
$90.50
$90.50
$90.50
Subtotal: $90.50
Marketing Luxury Goods Online by Fassnacht, Martin

Marketing Luxury Goods Online

$90.50
Marketing Luxury Goods Online by Fassnacht, Martin

Marketing Luxury Goods Online

$90.50
Format: Hardcover
Description
Description
x

The objectives of this book are threefold: First, conceptually examining the specific marketing-mix for luxury goods. Second, applying this marketing-mix to the online world. Third, empirically testing the effects of the online accessibility of luxury goods on consumer perceptions of scarcity and desirability.



Author: Martin Fassnacht,Philipp Nikolaus Kluge
ISBN-10: 3631678657
ISBN-13: 9783631678657
Publisher: Peter Lang Gmbh, Internationaler Verlag Der W
Language: English
Published: 08/09/2016
Pages: 267
Format: Hardcover
Weight: 1.19lbs
Size: 8.27h x 5.83w x 0.81d
By Martin Fassnacht
By Martin Fassnacht
x

Philipp Nikolaus Kluge earned the doctoral degree in marketing at the WHU-Otto Beisheim School of Management in Vallendar, Germany. He studied business administration at the Rotterdam School of Management, the Warsaw School of Economics (SGH), and the University of Passau.

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