Marketing (Paperback) (ISBN-13: 9788180940217)

INTRODUCTIONEVOLUTION OF MARKETING CONCEPTMODERN MARKETING CONCEPTMARKETING FUNCTIONSMARKETING MIXMARKETING ENVIRONMENTMARKETING RESEARCHCONSUMER BEHAVIOURMARKET SEGMENTATIONPRODUCTPRICINGCHANNELS OF DISTRIBUTIONPROMOTIONMARKETING OF CONSUMER GOODSMARKETING OF INDUSTRIAL GOODSMARKETING OF AGRICULTURAL GOODSMARKETING OF SERVICESRURAL MARKETINGRETAILINGE-MARKETINGMARKETING INFORMATION SYSTEMCUSTOMER RELATIONSHIP MANAGEMENTREVIEW QUESTIONSGLOSSARYREFERENCESINDEX

Author: M. Vidhya
ISBN-10: 8180940217
ISBN-13: 9788180940217
Publisher: Mjp Publishers
Language: English
Published: 05/21/2019
Pages: 420
Format: Paperback
Weight: 1.17lbs
Size: 8.50h x 5.50w x 0.93d