Marketing Management: Theory and Practice (Hardcover) (ISBN-13: 9781632408099)

Marketing management is the allocation of the resources of an organization to develop a strategy that targets potential customers with the goal of maximizing the sale of a product or service. The diverse aspects of this field include market analysis, developing strategies, forecasting sales, setting goals, planning, coordination, etc. Marketing management implements the tools of economics and competitive strategy for an understanding of the industry in which the firm's production falls. This book covers in detail some existing theories and innovative concepts revolving around marketing management. Different approaches, evaluations, methodologies and advanced studies revolving around marketing management have been presented in this book. It aims to serve as a resource guide for students and experts alike and contribute to the growth of the discipline.

Author: Anna Freeman
ISBN-10: 1632408090
ISBN-13: 9781632408099
Publisher: Clanrye International
Language: English
Published: 06/28/2019
Pages: 213
Format: Hardcover
Weight: 1.62lbs
Size: 10.88h x 8.00w x 0.50d