Marketing Management: A Strategic Approach (Hardcover) (ISBN-13: 9781682857687)

The process associated with the development of strategies and planning for the promotion and advertisement of products or services to reach the desired customer segment is called marketing management. Various tools from competitive strategy and economics are employed to analyze the industry context in which the firm operates. Marketing and market research are crucial for developing a complex analysis of a market. Various observational techniques, qualitative marketing research, experimental techniques and quantitative marketing research are used to conduct market research. Brand audit; marketing strategy; implementation planning; project, process, and vendor management; reporting, measurement, feedback and control systems; and international marketing management are under the focus areas of marketing management. This book outlines the processes and applications of marketing management in detail. It brings forth some of the most innovative concepts and elucidates the unexplored aspects of marketing management. It is a complete source of knowledge on the present status of this important field.

Author: Anna Freeman
ISBN-10: 1682857689
ISBN-13: 9781682857687
Publisher: Willford Press
Language: English
Published: 09/22/2020
Pages: 208
Format: Hardcover
Weight: 1.60lbs
Size: 10.88h x 8.00w x 0.50d