Marketing Management: A Decision-Making Approach (Hardcover) (ISBN-13: 9781682854686)

Management refers to the art and science of maintaining, organizing, leading any company towards achievement of set goals. Marketing is the art of designing and selling the product to the markets for making profits. Marketing management is a distinct field which focuses on the optimum utilization of marketing resources. It involves marketing strategy, qualitative and quantitative marketing research, brand audit, project planning, etc. Included in this book is a detailed explanation of the various concepts and applications of marketing management. The topics included in this book are of utmost significance and bound to provide incredible insights to readers.

Author: Benedict Hunt
ISBN-10: 168285468X
ISBN-13: 9781682854686
Publisher: Willford Press
Language: English
Published: 05/22/2018
Pages: 223
Format: Hardcover
Weight: 1.79lbs
Size: 11.00h x 8.50w x 0.56d