Marketing Management by Sivathanu, Brijesh

Marketing Management (Paperback) (ISBN-13: 9781312302525)

Vendor: Brijesh Sivathanu
Product type: Books
Format: Paperback
$14.83
$14.83
$14.83
Subtotal: $14.83
Marketing Management by Sivathanu, Brijesh

Marketing Management

$14.83
Marketing Management by Sivathanu, Brijesh

Marketing Management

$14.83
Format: Paperback
Description
Description
x
Products are an important variable in the marketing mix. The mix of products offered by a company such as Heinz can be a firm's most important competitive tool. If a company's products do not meet customers 'desires and needs, the company will fail unless it makes adjustments. Developing successful products like Dell personal computers requires knowledge of fundamental product concepts.

Author: Brijesh Sivathanu
ISBN-10: 1312302526
ISBN-13: 9781312302525
Publisher: Lulu.com
Language: English
Published: 06/24/2014
Pages: 224
Format: Paperback
Weight: 0.74lbs
Size: 9.00h x 6.00w x 0.51d

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