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Marketing Management Concepts and Tools: A Simple Introduction (Paperback) (ISBN-13: 9781499141016)
Vendor:
K. H. Erickson
Product type:
Books
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Description
xMarketing Management Concepts and Tools: A Simple Introduction presents the central ideas and methods of marketing management. Discover the marketing basics, management goals, consumer-led marketing, strategic planning, and segmentation, targeting and positioning.
Examine market dynamics and competitive strategy, the creation of a brand, consumer behaviour, business to business marketing, and market research.
Look at market innovation, services, internet marketing, communications and advertising, distribution, pricing, and the future of marketing.
Author: K. H. Erickson
ISBN-10: 1499141017
ISBN-13: 9781499141016
Publisher: Createspace Independent Publishing Platform
Language: English
Published: 04/16/2014
Pages: 60
Format: Paperback
Weight: 0.16lbs
Size: 8.00h x 5.25w x 0.12d
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