Marketing Management Essentials You Always Wanted To Know (Second Edition) (Hardcover) (ISBN-13: 9781949395730)

• Marketing Management concepts explained in a simplified way
• Tools that can help you navigate your role as a marketing manager
• How to use marketing to manage customer relationships
• Understand the relationship between strategy and marketing

Marketing Management Essentials You Always Wanted To Know prepares marketing managers and leaders by instilling in them the building blocks of marketing management. This marketing management book takes the reader through the different stages of marketing and how they affect different levels of an organization. It provides tools to assist one with some of the more challenging aspects of marketing management such as SWOT analysis, measuring customer satisfaction, and developing a marketing plan. Understanding the relationship between strategy and marketing and applying it to decision making is a skill that is vital to today's marketing manager. After explaining the importance of managing marketing internally in your organization, the book will help one learn how to manage external customers and obtain their business.

Marketing Management Essentials You Always Wanted To Know gives a look into the world of marketing and some of its key elements. After reading this book, the reader will be able to:

• Define marketing management in an organization and understand its functions and elements
• Know the business responsibilities of a marketing manager and marketing department
• Describe tools that can help you navigate the role of a marketing manager
• Understand the relationship between strategy and marketing
• Know how to use marketing to manage customer relationships

About the Series

The Self-Learning Management Series is designed to help students, new managers, career switchers and entrepreneurs learn essential management lessons. This series addresses every aspect of business from HR to Finance to Marketing to Operations, across any and every industry.