Marketing Management in Politics (Paperback) (ISBN-13: 9780359254026)

Political marketing is a fundamental part of political life. Presidents and prime ministers, politicians and parties, government departments and councils all use marketing in their pursuit of political goals. Political Marketing is used, when deciding on policies and service design, to understand what the people they serve and seek votes from want and need, voter profiling helps create new segments to target, strategy guides creation of the political brand to develop an attractive vision, internal marketing guides the provision of volunteer involvement, analytics and experimental research test and refine communication messages, and delivery management sets expectations and helps to convey progress once a politician is elected or a programme has begun.

Author: Haridas Jogdankar
ISBN-10: 0359254020
ISBN-13: 9780359254026
Publisher: Lulu.com
Language: English
Published: 12/12/2018
Pages: 308
Format: Paperback
Weight: 1.00lbs
Size: 9.00h x 6.00w x 0.69d