Marketing Management (Paperback) (ISBN-13: 9781329937628)

Marketing, more than any other business activities deals with customers. Although there are a number of detailed definitions of marketing perhaps the simplest definition of marketing is managing profitable customer relationship.

Author: Kiran G
ISBN-10: 1329937627
ISBN-13: 9781329937628
Publisher: Lulu.com
Language: English
Published: 06/13/2016
Pages: 118
Format: Paperback
Weight: 0.40lbs
Size: 9.00h x 6.00w x 0.28d