Marketing Methods and Salesmanship: Modern Business (1914) (Hardcover) (ISBN-13: 9781120847928)

Marketing Methods and Salesmanship: Modern Business is a book written by Ralph Starr Butler in 1914. The book is a comprehensive guide to marketing and sales techniques used in the early 20th century. It covers a wide range of topics, including advertising, sales promotion, merchandising, pricing, and distribution.The book is divided into three parts. Part one covers the principles of marketing, including market analysis, product development, and branding. Part two focuses on salesmanship, including the psychology of selling, the sales process, and closing techniques. Part three covers the practical aspects of marketing and sales, including advertising campaigns, store displays, and sales promotions.The author, Ralph Starr Butler, was a prominent marketing expert in the early 20th century. He was a professor of marketing at Columbia University and the author of several other books on marketing and advertising.Marketing Methods and Salesmanship: Modern Business is a valuable resource for anyone interested in the history of marketing and sales techniques. While some of the methods described in the book may be outdated, the principles and strategies outlined are still relevant today.Contains Marketing Methods, Selling, And Sales Management.This scarce antiquarian book is a facsimile reprint of the old original and may contain some imperfections such as library marks and notations. Because we believe this work is culturally important, we have made it available as part of our commitment for protecting, preserving, and promoting the world's literature in affordable, high quality, modern editions, that are true to their original work.

Author: Ralph Starr Butler,Herbert F. Debower,John G. Jones
ISBN-10: 1120847923
ISBN-13: 9781120847928
Publisher: Kessinger Publishing
Language: English
Published: 12/07/2009
Pages: 580
Format: Hardcover
Weight: 2.24lbs
Size: 9.00h x 6.00w x 1.44d