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"Marketing: Defined, Explained, Applied "was written from the ground up to be the most usable reference guide for understanding the principles of marketing. The unique visual and organizational style of the text clearly presents key information that draws readers into the material, allowing them to use their text-rather than passively read it. The second edition features a new format that makes it easier for readers to study and learn the material.
Author: Michael Levens
ISBN-10: 0132177471
ISBN-13: 9780132177474
Publisher: Pearson
Language: English
Published: 01/21/2011
Pages: 384
Format: Loose Leaf
Weight: 1.54lbs
Size: 10.70h x 8.30w x 0.60d
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