Marketing, Morality and the Natural Environment (Hardcover) (ISBN-13: 9780415213820)

This volume provides a new look at marketing, and in particular the move to establish ostensibly 'green' marketing. Presenting evidence from extensive case studies, these concerns are addressed through an examination of managers' and employees' understanding of the green marketing activities and processes that take part in their organisations.

Author: Andrew Crane
ISBN-10: 0415213827
ISBN-13: 9780415213820
Publisher: Routledge
Language: English
Published: 10/26/2000
Pages: 224
Format: Hardcover
Weight: 1.00lbs
Size: 9.50h x 6.32w x 0.69d