Marketing Peace for Social Transformation and Global Prospermarketing Peace for Social Transformation and Global Prosperity Ity (Hardcover) (ISBN-13: 9781522574644)

War and conflict continually plague many nations around the world and have led to mass causalities, a shortage of resources, and political turmoil. To eradicate this ongoing issue, individuals, companies, and governments need to establish a fundamental change in the distribution of the world's assets, resources, and ideals. Marketing Peace for Social Transformation and Global Prosperity is a pivotal reference source that provides vital research on the development of programs and campaigns destined to impose and sustain ideas that lead to conflict resolution. Through analyzing and proposing various peace marketing campaigns, it showcases how individuals and corporations can employ various tactics to enhance and achieve political, social, and individual peace and promote the sustainability of resources and education. Highlighting topics such as civic engagement, conflict management, and symbolism, this book is ideally designed for policymakers, business leaders, professionals, theorists, researchers, and students.

Author: Alexandru-Mircea Nedelea
ISBN-10: 1522574646
ISBN-13: 9781522574644
Publisher: Information Science Reference
Language: English
Published: 12/07/2018
Pages: 280
Format: Hardcover
Weight: 1.73lbs
Size: 10.00h x 7.00w x 0.75d