Marketing PRopaganda: from Attention to the Meaning economy (Paperback) (ISBN-13: 9781478340904)

Are you interested in understanding how PRopaganda plays on the dynamics of public opinion and how we as humans make sense of and derive meaning from the world around us and use this knowledge to determine where you can focus your Marketing and Sales efforts in appealing to your audience to get the desired results? You might want to know more about the intricacies of the human mind, how it really works and, how we construct our worlds of meaning and, how those meanings affect our experiences and govern our understanding of the world around us and our decision-making processes. We live in the "Attention economy". Scarcity drives people mad. Attention is no exception and, in the complex and interconnected real-time always-on digital world we live in, this cognitive concept has become scarcer than ever in history. Securing attention is the very first step to induce action. But, what's in between before a decision is made? Blurring the line between virtual and reality, there are a multitude of new highways of thought to approach the public mind. All these means, by which human beings communicate to one another, are instruments to propagate opinions and ideas to influence, persuade, mold and form the will of others. Success belongs to all those who have a thorough understanding of individuals, masses mental processes and social-connection patterns; how their publics know what they think they know; what really drives their true motives and, as a consequence, are able either to create and provide their publics with robust and authentic Meaning to conquer awareness and channel intent toward a desired outcome. In this book, the author is describing and discussing complex issues in an informal and entertaining tone without erasing their real complexity but simply making reading about them, understanding them, and, most importantly, applying them easier to do. The ultimate and necessary condition of life purposes is Meaning.

Author: Francesco Ferzini
ISBN-10: 1478340908
ISBN-13: 9781478340904
Publisher: Createspace Independent Publishing Platform
Language: English
Published: 09/20/2012
Pages: 290
Format: Paperback
Weight: 0.74lbs
Size: 8.50h x 5.50w x 0.61d