Marketing Public Transit: A Strategic Approach by Bateson, J. E.

Marketing Public Transit: A Strategic Approach (Hardcover) (ISBN-13: 9780275924997)

Vendor: J. E. Bateson
Product type: Books
Format: Hardcover
$100.00
$100.00
$100.00
Subtotal: $100.00
Marketing Public Transit: A Strategic Approach by Bateson, J. E.

Marketing Public Transit: A Strategic Approach

$100.00
Marketing Public Transit: A Strategic Approach by Bateson, J. E.

Marketing Public Transit: A Strategic Approach

$100.00
Format: Hardcover
Description
Description
x
Marketing Public Transit provides managers with a decision-making framework for planning, designing, and promoting public transportation--particularly in a time of limited resources. By using the proper marketing mix--of service, price, communication with customers and distribution--the appropriate solution to the diversity of problems facing the nation's mass transit systems can be better achieved.

Author: J. E. Bateson,George S. Day,Gordon Lewin
ISBN-10: 0275924998
ISBN-13: 9780275924997
Publisher: Praeger
Language: English
Published: 11/17/1987
Pages: 238
Format: Hardcover
Weight: 1.09lbs
Size: 9.00h x 6.00w x 0.56d
By J. E. Bateson
By J. E. Bateson
x

CHRISTOPHER H. LOVELOCK is an Associate Professor at the Harvard Business School.

GORDON LEWIN is Principal in the firm of Gordon Lewin and Associates, a consulting firm specializing in marketing and planning for the transportation community.

GEORGE S. DAY is Professor of Marketing at the University of Toronto.

eson /f John /i E.G.

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