Marketing Research Methods: Quantitative and Qualitative Approaches (Paperback) (ISBN-13: 9781108792691)

Covering both quantitative and qualitative market research methods and including rigorous academic theory, this book explains the breadth of modern methods for upper level business and social science students.

Author: Mercedes Esteban-Bravo, Jose M. Vidal-Sanz
ISBN-10: 1108792693
ISBN-13: 9781108792691
Publisher: Cambridge University Press
Language: English
Published: 01/28/2021
Pages: 882
Format: Paperback
Weight: 4.10lbs
Size: 9.50h x 7.70w x 1.50d