Marketing Research That Won't Break the Bank: A Practical Guide to Getting the Information You Need by Andreasen, Alan R.

Marketing Research That Won't Break the Bank: A Practical Guide to Getting the Information You Need (Paperback) (ISBN-13: 9780787964191)

Vendor: Alan R. Andreasen
Product type: Books
Format: Paperback
$32.95
$32.95
$32.95
Subtotal: $32.95
Marketing Research That Won't Break the Bank: A Practical Guide to Getting the Information You Need by Andreasen, Alan R.

Marketing Research That Won't Break the Bank: A Practical Guide to Getting the Information You Need

$32.95
Marketing Research That Won't Break the Bank: A Practical Guide to Getting the Information You Need by Andreasen, Alan R.

Marketing Research That Won't Break the Bank: A Practical Guide to Getting the Information You Need

$32.95
Format: Paperback
Description
Description
x
Marketing research is vital to part of organizational effectiveness in today's highly competitive marketplace. But many managers in small businesses with limited budgets consider it out of reach. In Marketing Research That Won't Break the Bank, Alan Andreasen shows readers how to get the information they need to make smart, strategic decisions without spending a lot of money. The tools and techniques presented will help managers gain an in-depth understanding of their target market, competitors, and environment without stretching the organization's budget.

Author: Alan R. Andreasen
ISBN-10: 0787964190
ISBN-13: 9780787964191
Publisher: Jossey-Bass
Language: English
Published: 10/04/2002
Pages: 304
Format: Paperback
Weight: 0.97lbs
Size: 9.09h x 5.97w x 0.76d
By Alan R. Andreasen
By Alan R. Andreasen
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Alan R. Andreasen is professor of marketing at the McDonough School of Business at Georgetown University and executive director of the Social Marketing Institute. He is a past president of the Association for Consumer Research. Andreasen is the author or editor of numerous books, including Ethics and Social Marketing (2001), Strategic Marketing in Nonprofit Organizations (6th ed. with P. Kotler, 2003), and Marketing Social Change (Jossey-Bass, 1995).

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