Marketing Rewired: Why you need to think differently in the Age of AI-Driven Marketing (Paperback) (ISBN-13: 9781068230141)

Marketing Rewired

Why you need to think differently in the Age of AI-Driven Marketing

The rules of marketing have changed. Today's buyers behave more like researchers than recipients, AI is transforming how decisions are made, and trust is your most valuable currency.

In Marketing Rewired Why you need to think differently in the Age of AI-Driven Marketing, you'll find a radically practical playbook for the modern marketer. Combining strategic insight, behavioural psychology, commercial fluency, and the latest marketing technologies, this guide shows how to reframe your thinking, realign your teams, and rebuild marketing around long-term value.

Whether you're leading a global marketing function or scaling a startup team, this book will help you craft strategy with foresight, act with clarity, and thrive in a world where the only constant is change.

Bold, insightful, and full of real-world examples - this is not just a book; it's a call to lead the future of marketing.

Inside, you'll learn how to:

- Move beyond vanity metrics and short-term campaigns

- Understand the hidden forces driving buyer decisions

- Align sales, marketing, and success around shared revenue impact

- Use AI not as a replacement but as a force multiplier

- Build long-term brand trust while still accelerating growth