Marketing Spark (Paperback) (ISBN-13: 9780994047335)

In a fast-moving world, entrepreneurs and brands that tell good stories win. Brands that don't tell good stories lose.

Marketing Spark is a strategic and tactical guide for entrepreneurs who want to create stories that resonate.

What you will learn:

✓Storytelling: the history and why it matters more than ever.

✓Discover: identify and develop powerful brand stories.✓People: who should be telling your stories-you, your employees, influencers, media, and bloggers.

✓Strategy: telling the right stories to the right people at the right time.

✓Tactics: how to develop and deliver stories using different channels, including case studies, services and tools.

If you're ready to capture the spotlight with better stories, you need this book

Author: Mark W. Evans
ISBN-10: 0994047339
ISBN-13: 9780994047335
Publisher: Marketing Spark
Language: English
Published: 12/31/2022
Pages: 252
Format: Paperback
Weight: 0.97lbs
Size: 9.25h x 7.50w x 0.53d