Marketing Strategies for Higher Education Institutions: Technological Considerations and Practices (Hardcover) (ISBN-13: 9781466640146)

Although higher education institutes are not typically thought of as a business, colleges and universities utilize marketing strategies in order to compete for students. Information and communication technologies have enhanced and changed the nature and context of communication exchange, allowing for a broader range of competition. Marketing Strategies for Higher Education Institutions: Technological Considerations and Practices provides different aspects of marketing management and technological innovations in all parts of education, including K-12, non-formal, and distance education. Highlighting research studies, experiences, and cases on educational marketing, this book is essential for educational planners, administrators, researchers, and marketing practitioners involved in all aspects of educational development.

Author: Purnendu Tripathi
ISBN-10: 1466640146
ISBN-13: 9781466640146
Publisher: Business Science Reference
Language: English
Published: 05/31/2013
Pages: 390
Format: Hardcover
Weight: 2.62lbs
Size: 11.00h x 8.50w x 0.88d