Marketing Strategy and Management by Baker, Michael J.

Marketing Strategy and Management (Paperback) (ISBN-13: 9781137025821)

Vendor: Michael J. Baker
Product type: Books
Format: Paperback
$94.95
$94.95
$94.95
Subtotal: $94.95
Marketing Strategy and Management by Baker, Michael J.

Marketing Strategy and Management

$94.95
Marketing Strategy and Management by Baker, Michael J.

Marketing Strategy and Management

$94.95
Format: Paperback
Description
Description
x
The fifth edition of Marketing Strategy and Management builds upon Michael Baker's reputation for academic rigor. It retains the traditional, functional (4Ps) approach to marketing but incorporates current research, topical examples and case studies, encouraging students to apply theoretical principles and frameworks to real-world situations.

Author: Michael J. Baker
ISBN-10: 1137025824
ISBN-13: 9781137025821
Publisher: Bloomsbury Publishing PLC
Language: English
Published: 12/19/2014
Pages: 560
Format: Paperback
Weight: 3.00lbs
Size: 10.80h x 8.40w x 1.30d
By Michael J. Baker
By Michael J. Baker
x

Michael J. Baker is eminent in the field of marketing. He founded the Department of Marketing at the University of Strathclyde, UK, in 1971, the first ever Department of Marketing in the UK. He is the founding editor of the Journal of Marketing Management and Journal of Customer Behaviour and is the former President of the Academy of Marketing. He has supervised over 80 PhD students, 18 of whom are now Professors of Marketing.
Michael J. Baker is eminent in the field of marketing. He founded the Department of Marketing at the University of Strathclyde, UK, in 1971, the first ever Department of Marketing in the UK. He is the founding editor of the Journal of Marketing Management and Journal of Customer Behaviour and is the former President of the Academy of Marketing. He has supervised over 80 PhD students, 18 of whom are now Professors of Marketing.

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