Marketing Strategy. Can you tell me yours?: Communicate effectively with your team by sharing an agile model of strategy (Paperback) (ISBN-13: 9798639760372)

The process of business innovation generates ideas that are then consolidated into products and services. This process occurs continuously, in all workers, at all times and does not depend on work schedules. Therefore, every company must have identified an innovation process, even if it is basic. Innovation is based more on well-managed intercommunication than on a technological department of Research and Development.All this is better understood if we framed it in a business strategy model that is coherent, simple and manageable. This book introduces with this purpose the Synthetic Model of Marketing Strategy MSSM(c) that guides the reader in the process of generation and definition of the business strategy by stimulating the generation of ideas, ordering the concepts and leaving them ready to be incorporated into the company's marketing plan.

Author: Hugo Rubio Vega
ISBN-13: 9798639760372
Publisher: Independently Published
Language: English
Published: 04/24/2020
Pages: 132
Format: Paperback
Weight: 0.41lbs
Size: 9.00h x 6.00w x 0.28d