Marketing Strategy in Play: Questioning to Create Difference (Paperback) (ISBN-13: 9781606491492)

The ideas presented in this book explain marketing thinking and how to cultivate it, and ultimately, the ways in which marketplace differences are created. Instead of offering marketing steps, processes, and models, the focus here is on developing the practitioner's thinking rather than providing some formulaic series of steps, processes, and/or models based upon someone else's thinking. This provocative perspective requires a deeper reading and thinking about many of the familiar notions found in marketing. For example, why compete? It is written for serious practitioners interested in breaking from the familiar ways of doing things and in search of unique approaches to stimulate their own thinking that is effective for any organization large or small.

Author: Mark Hill
ISBN-10: 1606491490
ISBN-13: 9781606491492
Publisher: Business Expert Press
Language: English
Published: 06/15/2010
Pages: 125
Format: Paperback
Weight: 0.26lbs
Size: 9.00h x 6.00w x 0.17d