Marketing Strategy by Schnaars, Steven P.

Marketing Strategy (Paperback) (ISBN-13: 9780684831916)

Vendor: Steven P. Schnaars
Product type: Books
Format: Paperback
$27.95
$27.95
$27.95
Subtotal: $27.95
Marketing Strategy by Schnaars, Steven P.

Marketing Strategy

$27.95
Marketing Strategy by Schnaars, Steven P.

Marketing Strategy

$27.95
Format: Paperback
Description
Description
x
Marketing Strategy has become a classic centrist marketing text. Now, Steven Schnaars has updated and revised this clearly written, classroom-tested, and essential text to accommodate rapid changes in the business world. Combining his centrist approach to basic theory with practical real-world examples, this updated edition includes new and expanded chapters on price as a competitive weapon (with a discussion on "everyday low pricing" versus hi-low promotional pricing"), speed as a strategy (including the strategic uses of computers), globalization (including the customization-standardization debate), and customer satisfaction. Throughout, Schnaars focuses on the three Cs: customers, competition, and changing market trends.

Author: Steven P. Schnaars
ISBN-10: 0684831910
ISBN-13: 9780684831916
Publisher: Free Press
Language: English
Published: 11/17/1997
Pages: 240
Format: Paperback
Weight: 0.58lbs
Size: 9.18h x 6.14w x 0.67d
By Steven P. Schnaars
By Steven P. Schnaars
x
Dr. Steven R Schnaars, Professor and Department Chair in the Department of Marketing at Baruch College, New York City is also the author of Megamistakes ( Free Press) and Managing Imitation Strategies (Free Press). He lives in Huntington, New York

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