Marketing Strategy/Messages for Green Businesses (Paperback) (ISBN-13: 9781511418805)

How to address multiple issues at once, develop profitable business offerings to address hunger poverty, war, and catastrophic climate change, think beyond your own industry, and more. Green business profitability expert Shel Horowitz shows businesses how to: -Profit by going green -Develop profitable products that address problems like hunger and poverty, war, violence, and catastrophic climate change -Market more effectively at lower cost -Identify different markets and create different talking points for each -Create win-win partnerships that expand your audience Active in both marketing and the environment since his teen years in the early 1970s, Shel is the award-winning author of eight other books including long-running Amazon category bestseller Guerrilla Marketing Goes Green. He's also a consultant, international speaker, and TEDx talker who's been covered repeatedly in the New York Times, Wall Street Journal, Entrepreneur, ABC News, and many other major media. Visit him online at http: //greenandprofitable.com