Marketing Telecommunications Services: New Approaches for a Changing Environment (Hardcover) (ISBN-13: 9781580530156)

Provides both novices and veteran marketing professionals with guidance in developing the most effective marketing strategies, improving market readiness, and increasing profitability in the telecommunications services marketplace. Coverage of fundamental marketing concepts is given, along with insight into the marketing activities of telecommunications carriers; descriptions of the changes caused by deregulation; and implementation instructions for marketing strategies in channel selection, entry, market segmentation, and pricing. The text also covers the sophisticated computer technologies available to help implement powerful marketing strategies.

Author: Karen G. Strouse
ISBN-10: 158053015X
ISBN-13: 9781580530156
Publisher: Artech House Publishers
Language: English
Published: 06/01/1999
Pages: 337
Format: Hardcover
Weight: 1.45lbs
Size: 9.38h x 6.35w x 1.08d