Marketing the e-Business by Dennis, Charles

Marketing the e-Business (Hardcover) (ISBN-13: 9780415256001)

Vendor: Charles Dennis
Product type: Books
Format: Hardcover
$250.00
$250.00
$250.00
Subtotal: $250.00
Marketing the e-Business by Dennis, Charles

Marketing the e-Business

$250.00
Marketing the e-Business by Dennis, Charles

Marketing the e-Business

$250.00
Format: Hardcover
Description
Description
x
This useful text unpicks the challenges of e-Marketing for many types of business. It uses topical case studies and accompanying web material to provide an up-to-date study of effective marketing strategies.

Author: Charles Dennis,Lisa Harris
ISBN-10: 0415256003
ISBN-13: 9780415256001
Publisher: Routledge
Language: English
Published: 09/12/2002
Pages: 368
Format: Hardcover
Weight: 1.61lbs
Size: 9.02h x 6.72w x 0.88d
By Charles Dennis
By Charles Dennis
x

Lisa Harris is Lecturer in Marketing, and the founder of the e-Commerce Research Group at the School of Business & Management, Brunel University. She is also the organiser of the inter-departmental BSc in eCommerce.
Charles Dennis is a Chartered Marketer and a lecturer in Marketing and Retail Management. He is an approved consultant for the Institute of Marketing.

Recently Viewed Products