Marketing to Seniors by Walker, Michael C.

Marketing to Seniors (Hardcover) (ISBN-13: 9780759691162)

Vendor: Michael C. Walker
Product type: Books
Format: Hardcover
$24.95
$24.95
$24.95
Subtotal: $24.95
Marketing to Seniors by Walker, Michael C.

Marketing to Seniors

$24.95
Marketing to Seniors by Walker, Michael C.

Marketing to Seniors

$24.95
Format: Hardcover
Description
Description
x
Marketing to Seniors enveils a number of unique aspects of the senior market, including the introduction of the "extended senior customer" to account for the involvement of others in senior purchasing decisions. These include family, friends, advisors and health care professionals, for example.

Author: Michael C. Walker
ISBN-10: 0759691169
ISBN-13: 9780759691162
Publisher: 1st Book Library
Language: English
Published: 06/27/2002
Pages: 276
Format: Hardcover
Weight: 1.27lbs
Size: 9.00h x 6.00w x 0.75d

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