Marketing to the 90s Generation: Global Data on Society, Consumption, and Identity by Parment, A.

Marketing to the 90s Generation: Global Data on Society, Consumption, and Identity (Paperback) (ISBN-13: 9781349495603)

Vendor: A. Parment
Product type: Books
Format: Paperback
$54.99
$54.99
$54.99
Subtotal: $54.99
Marketing to the 90s Generation: Global Data on Society, Consumption, and Identity by Parment, A.

Marketing to the 90s Generation: Global Data on Society, Consumption, and Identity

$54.99
Marketing to the 90s Generation: Global Data on Society, Consumption, and Identity by Parment, A.

Marketing to the 90s Generation: Global Data on Society, Consumption, and Identity

$54.99
Format: Paperback
Description
Description
x
Marketing to the 90s Generation is based on original research conducted by sociologists and psychologists on generational cohorts, how they come about, what defines them and what it means to society, its institutions and companies.

Author: A. Parment
ISBN-10: 1349495603
ISBN-13: 9781349495603
Publisher: Palgrave MacMillan
Language: English
Published: 12/19/2015
Pages: 185
Format: Paperback
Weight: 0.54lbs
Size: 8.50h x 5.50w x 0.44d
By A. Parment
By A. Parment
x
Anders Parment is Associate Professor/Strategy Consultant at Stockholm University's Business School, Sweden.

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