Marketing To Win: Creating and Sustaining your Non-Profit Brand by Sommers, Susan

Marketing To Win: Creating and Sustaining your Non-Profit Brand (Paperback) (ISBN-13: 9781895589627)

Vendor: Susan Sommers
Product type: Books
Format: Paperback
$37.00
$37.00
$37.00
Subtotal: $37.00
Marketing To Win: Creating and Sustaining your Non-Profit Brand by Sommers, Susan

Marketing To Win: Creating and Sustaining your Non-Profit Brand

$37.00
Marketing To Win: Creating and Sustaining your Non-Profit Brand by Sommers, Susan

Marketing To Win: Creating and Sustaining your Non-Profit Brand

$37.00
Format: Paperback
Description
Description
x
Non-profits need to differentiate themselves from the competition, build brand awareness, and increase their visibility to current and potential donors, clients and volunteers.

This book provides non-profit organizations of all sizes and natures with a framework and cost-effective tools to create, execute and evaluate a marketing communications strategy and program. It offers the strategies they need to create dynamic promotional and publicity materials; develop an online presence and personality; gain visibility through speaking opportunities, networking events, and trade and consumer show booths; and attract media attention, support and coverage.

Author: Susan Sommers
ISBN-10: 1895589622
ISBN-13: 9781895589627
Publisher: Civil Sector Press
Language: English
Published: 03/12/2013
Pages: 258
Format: Paperback
Weight: 1.00lbs
Size: 10.00h x 7.01w x 0.54d

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