Marketing Today's Academic Library: A Bold New Approach to Communicating with Students by Mathews, Brian

Marketing Today's Academic Library: A Bold New Approach to Communicating with Students (Paperback) (ISBN-13: 9780838909843)

Vendor: Brian Mathews
Product type: Books
Format: Paperback
$48.00
$48.00
$48.00
Subtotal: $48.00
Marketing Today's Academic Library: A Bold New Approach to Communicating with Students by Mathews, Brian

Marketing Today's Academic Library: A Bold New Approach to Communicating with Students

$48.00
Marketing Today's Academic Library: A Bold New Approach to Communicating with Students by Mathews, Brian

Marketing Today's Academic Library: A Bold New Approach to Communicating with Students

$48.00
Format: Paperback
Description
Description
x
In this study, Brian Mathews uses his vast experience to speak directly to the academic library practitioner about matching services with user needs. This book proposes new visions and ideas, challenging the traditional way of thinking and providing a framework to target users more precisely.

Author: Brian Mathews
ISBN-10: 0838909841
ISBN-13: 9780838909843
Publisher: American Library Association
Language: English
Published: 01/01/2009
Pages: 192
Format: Paperback
Weight: 0.60lbs
Size: 8.90h x 5.90w x 0.50d

Review Citation(s):
Library Journal 12/15/2009 pg. 118
Reference and Research Bk News 05/01/2009 pg. 293

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