Marketing Tourism in South Africa (Paperback) (ISBN-13: 9780190740436)

Marketing Tourism in South Africa 6e offers a solid foundation in marketing theory applied to the unique context of the tourism industry in South Africa. This updated edition is a definitive source for universities, universities of technology and colleges where courses in Tourism Marketing and Event Marketing are offered.

Marketing Tourism in South Africa 6e is written in a simple and concise style to appeal to both tourism students and practitioners. The text familiarises the reader with the tourism industry in South Africa its statistics, trends, main organisations and role-players.


Author: Richard George
ISBN-10: 0190740434
ISBN-13: 9780190740436
Publisher: Oxford University Press, USA
Language: English
Published: 03/26/2020
Pages: 704
Format: Paperback
Weight: 2.28lbs
Size: 9.47h x 6.80w x 1.30d