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Marketing Warfare (Paperback) (ISBN-13: 9780070527263)
Vendor:
Al Ries
Product type:
Books
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Description
x"A business book with a difference: clear-cut advice, sharp writing and a minimum of jargon."Newsweek
"Revolutionary! Surprising!"Business Week
"Chock-a-block with examples of successful and failed marketing campaigns, makes for a very interesting and relevant read."USA Today
Author: Al Ries, Jack Trout
ISBN-10: 0070527261
ISBN-13: 9780070527263
Publisher: McGraw-Hill Companies
Language: English
Published: 11/22/1997
Pages: 224
Format: Paperback
Weight: 0.60lbs
Size: 8.10h x 5.50w x 0.68d
By Al Ries
xAl Ries and Jack Trout are the authors of the seminal marketing classic Positioning. They are also the authors of the best-selling marketing books Bottom-Up Marketing and The 22 Immutable Laws of Marketing. Trout is the coauthor of The New Positioning.
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