Marketing Your Clinical Practice: Ethically, Effectively, Economically: Ethically, Effectively, Economically (Paperback) (ISBN-13: 9780763769833)

Marketing Your Clinical Practice: Ethically, Effectively, Economically, Fourth Edition is an updated and revised edition of this best selling guide to medical practice marketing including new topics and advanced techniques. This essential resource provides readers with the plans and real examples to market and grow a successful practice. This book is filled with practical marketing tips and strategies based around five components of a successful practice: retaining current patients, attracting new patients, motivating staff, working with managed care and other physicians, and utilizing the Internet and consultants. Marketing Your Clinical Practice: Ethically, Effectively, Economically, Fourth Edition is the perfect resource for any physician in a single or group practice looking to improve their business and medical students learning how to develop a practice. New topics to the Fourth Edition include: Dispensing Drugs, Disaster Preparedness, Office Space Planning, Enhancing Patient Experience with Architectural Guidance, Marketing to the Generations

Author: Neil Baum, Gretchen Henkel
ISBN-10: 0763769835
ISBN-13: 9780763769833
Publisher: Jones & Bartlett Publishers
Language: English
Published: 09/17/2009
Pages: 574
Format: Paperback
Weight: 2.10lbs
Size: 8.90h x 6.90w x 1.30d

Review Citation(s):
Scitech Book News 03/01/2010 pg. 66