Markets of One: The New Frontier in Business Competition by Pine, B. Joseph, II

Markets of One: The New Frontier in Business Competition (Hardcover) (ISBN-13: 9781578512386)

Vendor: B. Joseph II Pine
Product type: Books
Format: Hardcover
$29.95
$29.95
$29.95
Subtotal: $29.95
Markets of One: The New Frontier in Business Competition by Pine, B. Joseph, II

Markets of One: The New Frontier in Business Competition

$29.95
Markets of One: The New Frontier in Business Competition by Pine, B. Joseph, II

Markets of One: The New Frontier in Business Competition

$29.95
Format: Hardcover
Description
Description
x
A collection of ten articles that chronicle the evolution of business competition from mass markets to markets of one - in other words, from creating standardized value through mass production to creating customer-unique value through mass customization.

Author: B. Joseph II Pine, James H. Gilmore, Gilmore
ISBN-10: 1578512387
ISBN-13: 9781578512386
Publisher: Harvard Business Review Press
Language: English
Published: 02/01/2000
Pages: 240
Format: Hardcover
Weight: 1.17lbs
Size: 9.44h x 6.42w x 0.89d

Review Citation(s):
Reference and Research Bk News 11/01/2000 pg. 187

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