Mass Communication and Journalism in India (Paperback) (ISBN-13: 9788170233534)

"Mass Communication and Journalism in India" was first published in 1979. The book has undergone many reprints since then, establishing itself over the years as an authoritative and foundational textbook on journalism. However, the entire landscape of mass media has changed significantly and been utterly transformed in the last decade.

Keeping in view the phenomenal and rapid technological advances in both the print and electronic media, the data and analysis within this work have been completely updated and rigorously revised for this new edition. This ensures the content remains relevant for contemporary students and scholars. Furthermore, information on several critical topics that were not covered in the earlier edition has now been thoughtfully added. These comprehensive updates solidify the book's continued status as an essential resource for understanding the dynamic field of Indian journalism.