Mass Communications: A Statistical Analysis (Hardcover) (ISBN-13: 9781258341589)

""Mass Communications: A Statistical Analysis"" by Richard Earl Chapin is a comprehensive book that explores the field of mass communication through a statistical lens. The book provides an in-depth analysis of the various statistical tools and techniques that are used to study mass communication and its impact on society. The book covers a wide range of topics, including the history of mass communication, the role of media in shaping public opinion, the impact of technology on mass communication, and the various methods used to measure the effectiveness of mass communication campaigns. The author presents a clear and concise overview of statistical methods and their application in the field of mass communication. The book is designed to be accessible to students and professionals alike, providing a valuable resource for anyone interested in the study of mass communication. Overall, ""Mass Communications: A Statistical Analysis"" is a must-read for anyone seeking to gain a deeper understanding of the role of mass communication in society and the statistical tools and techniques used to study it.This scarce antiquarian book is a facsimile reprint of the old original and may contain some imperfections such as library marks and notations. Because we believe this work is culturally important, we have made it available as part of our commitment for protecting, preserving, and promoting the world's literature in affordable, high quality, modern editions, that are true to their original work.

Author: Richard Earl Chapin
ISBN-10: 1258341581
ISBN-13: 9781258341589
Publisher: Literary Licensing, LLC
Language: English
Published: 05/19/2012
Pages: 156
Format: Hardcover
Weight: 0.84lbs
Size: 9.00h x 6.00w x 0.44d