Mass Customization for Personalized Communication Environments: Integrating Human Factors (Hardcover) (ISBN-13: 9781605662602)

Mass customization and personalization are widely appreciated as viable and promising strategies which aim to provide products and services that best serve individuals' personal needs with near mass production efficiency. Mass Customization for Personalized Communication Environments: Integrating Human Factors focuses on the customization of services and communication environments to advance user satisfaction and provide a total redefinition of the way goods and services are created or sold and customers and vendors interact. This authoritative collection of chapters offers relevant theoretical foundations, principles, methodologies, frameworks, and best practices within the field of research.

Author: Constantinos Mourlas
ISBN-10: 1605662607
ISBN-13: 9781605662602
Publisher: Information Science Reference
Language: English
Published: 10/31/2009
Pages: 320
Format: Hardcover
Weight: 2.65lbs
Size: 11.20h x 8.70w x 0.70d

Review Citation(s):
Reference and Research Bk News 02/01/2010 pg. 125